Core Values

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Supergold has been established over 20 years ago. We express our gratitude to our colleagues, customers, strategic partners, shareholders and friends for their kind support so that we can have the opportunities to serve and improve consistently. Our company is the collaboration of different people with the same interests to work altogether. From a macro perspective, there exists the division of labour and teamwork among a company, its customers and strategic partners. On the social level commercial activities are basically the division of labour in society. From a micro perspective, that is the cooperation among people. Supergold believes that a good cooperation among people is based on the core value of “harmony in diversity”.

 

Fundamentally, it takes a pair of wings to lead the company to fly.  Supergold is based on two core values which make the pair of wings, “service” and “wisdom”. The mentality of serving others is “leading by setting oneself an example”, making use of the abilities and resources of an enterprise and oneself to serve the clients in need. Wisdom includes the accumulation of professional knowledge, focus and professional attitudes, understanding clients and oneself to figure out the actual situations of the matters and problems. Neither serving without wisdom nor wisdom without the spirit of serving enables a company to function mutually beneficially in society.